When we started the process I wasn't exactly sure what I wanted the end result to be, I just knew I needed a change and a clearer message for my customer base. Throughout the beginning process of questionnaires, and through talking with Lara, I was able to define the path to where we wanted the brand to go. Now that our brand board is complete, I have a new sense of confidence that I am sure will shine though in all aspects of the business. I also feel more prepared for the big steps we will be taking this year to grow the brand. I am very excited to show our customers the real “us” which is what our branding now showcases. Amanda