What I find most thrilling about my new brand is that it matches me so perfectly. My heart sings each time I post new work and see how it dances with my new brand. The colors, the graphics and the overall feel of my brand now sing Caitlin in a perfect melody and reflection of how you will find me today– bright, bold, confident and optimistic. I’m proud of who I am and I’m proud that my brand is an extension of my heart.

Re-branding can be a stressful process when you are trying to nail down who you are for the world to see. That being said, the process is an experience I wouldn’t trade for a second. I did a lot of work on my heart throughout the re-branding process. For me, re-branding was never just about the colors, graphics and collateral. Creating a new identity meant that I first had to dig deep and figure out who I am and what I aspire to be each day. The most significant personal growth I’ve seen firsthand as a result of re-branding with MBH is that I 1000% believe in my worth and my talents today. I could never put a price tag on that.

Please throw away the self-limiting fears, small and large, that rob you of your potential. Change and growth can be unsettling but are necessary for taking flight. Choosing to re-brand is scary for more than a few reasons, but take the leap! Trust in the process and watch your net appear. You are in good hands. Not only will you come out of this process a renewed artist and improved business owner, most importantly you will come out a better person.

My biggest fear before starting this process was harnessing my potential. I knew deep down that my potential was huge but I was scared and anxious to see that come to life through the re-branding process. From the minute I got off the phone after my first consultation with Lara, that all changed. I started embracing my potential and truly believing in my worth – not only as an artist, but also for what I brought to my work and my business as an individual.

Honestly, I couldn’t think of two better people to have brought my new brand to life. Lara and Emily saw me in a vulnerable state at Making Things Happen. I’ll never forget sitting next to Emily at Making Things Happen and Emily saying to me, “ You’ve got this. You’ve just got to figure out how to get there.” Before the re-branding process even began, these women knew me on a personal level and I knew they were on my team. Lara and Emily saw potential in me before I saw it in myself. Together, we brought that potential to light and it means the world to share this exciting time with these women.

The most exciting moment in revealing my new brand came seconds after my new blog and site went live. Lara, Emily, Cathy and I had spent that long day tweaking and prepping the sites to launch. The second everything went live, the excitement of what was happening set in. I sat in my chair at my desk in silence and I could hear my heart race as my lips curled and my eyes welled up. The thought of sharing my journey with loved ones, dear friends, peers and strangers all over the world in that moment was such a gift. I hope my story inspires others to dream big like the sky and to always, always believe in the beauty of your dreams.

Before my new brand transformation, success scared me and I was worried that embracing my potential was selfish. Now, I’m confident in myself and in my abilities. I look forward to the opportunities and challenges ahead and I am ready, willing and ecstatic for what is in store.

When I envision my bright future, I see happiness, love and success. I look forward to watching my business and my heart continue to blossom as I navigate each day with a shiny new brand. A brand I couldn’t be more proud of…

Life really is too short. Do that which scares you most and watch yourself soar!

CAITLIN’S NEW SITE

CAITLIN’S NEW BLOG

MORE FROM CAITLIN ON HER REBRAND