Did you know that 69% of people prefer to learn about a product or service by watching a video rather than reading text? This fact highlights the popularity of videos amongst consumers, which may come as a surprise if you’ve heard some of the blatantly incorrect video marketing myths in the industry.
If you believe some of these stories, you could decide to prioritize other advertising methods and not use video in your marketing efforts. But, this decision could end up costing you a significant amount of money in lost profits.
Fear not, we’re here to debunk the most common myths surrounding video advertising. You can then have confidence when using this innovative marketing method.
Let’s dive in and learn more.
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Video Marketing Is Hard to Master
This may have been true in the past, but creating professional-looking videos is now easier than ever before. You can capture footage using just your mobile phone or tablet, and use intuitive software to edit your video in minutes.
You can then upload your clips to social media sites at the touch of a button, allowing you to market to thousands of consumers.
Video Advertising Is Expensive
You don’t want your marketing efforts to drain your budget, and you can use a top-class free online video editor to get great results at zero cost. All you have to do is devote the time and effort to creating your video, making this an inexpensive advertising method.
The marketing industry is obsessed with statistics as data can help you increase conversion rates, and you can get an in-depth analysis of your videos’ results using intelligent software.
For example, you can find out if people are watching your clips from start to finish, and determine which parts of your videos get the most attention. You can also see if viewers stop watching your clip at particular parts.
This allows you to identify which sections of your video have killer content that drives sales, and which parts people are finding tedious or unhelpful. You can then create more of the content that is successful, and remove the bits that are unappealing to consumers.
You Should Only Make Videos That Can Go Viral
Smart marketing is about more than creating a viral video clip. By developing a video library that is packed full of interesting and helpful information, you can attract a huge customer base that provides a steady stream of income.
This can be much more profitable than making one clip that attracts a lot of interest for just a few days.
Now You Know All About the Most Common Video Marketing Myths
Now that we’ve dispelled the most common video marketing myths, you can decide if this advertising medium is a good fit for your business. Not only is it easy to get started with video advertising, but you can also do it cheaply.
You can even see which parts of your videos are most popular and optimize your content.
