Are you looking for a cost-effective way to grow your website traffic? If so, SEO is a perfect option to invest in.
Believe it or not, 70 percent of marketers believe that SEO provides more long-term benefits than paid traffic. However, it can be tough to invest in when you don’t see results right away.
If you don’t know what benefits you’ll see when investing in an SEO service, you have a lot to learn. Below are four benefits local business owners can expect when investing in SEO.
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1. Show Up On Google Maps
As good as Google is at collecting information, it still isn’t perfect. It still doesn’t do a great job collecting company information to display it on Google Maps for its users.
That job is up to you. You won’t have what you need to show up on the map results without investing in local business SEO. You’ll need to sign up for a Google My Business account, enter a PIN code, and set up your company profile if you want to show up in the results.
2. Get Targeted Traffic
Getting the right person to the right page on your website isn’t always easy. With generic ads, you’ll get visitors from all buying cycle phases. It isn’t easy to target your ads to people who want to buy.
Targeting is less of an issue with local SEO. You can figure out what phase of the buying cycle someone is in by looking at the keyword they used to find your website. You can use this information to target your landing page for that keyword to increase your conversion rates.
It isn’t enough to target generic keywords when running local businesses. You can do a great job at crafting informative articles, but someone still has to head to your local storefront to make a purchase.
Local SEO allows you to target people in your area looking for solutions to problems, and it will help you get more leads for your business. Check here to learn more about targeting local customers with SEO keywords.
4. Save on Marketing
Small businesses can’t always afford a large marketing budget. They don’t make the same kind of money that large corporations make, so they need to be more efficient with the money they do spend.
SEO is a great way to put your marketing dollars to work. Once you get on the front page of Google, you don’t have to keep investing tons of money to stay there. As long as you maintain your rankings, you’ll continue getting free search engine traffic.
You won’t need to pay for every click like other paid advertising methods.
SEO Is Worth The Money For Local Business Owners
SEO is one of the best investments local business owners can make to get more traffic to their websites. You can use SEO to show up higher on Google Maps and rank for local keywords your ideal customers use to find products and services. Start your search for a local SEO company today to start ranking on Google.
Are you interested in learning the other things you can do online to drive traffic to your website? Head back to the blog to find more articles covering more digital marketing tactics.
