Getting a 360-Degree View of Your Customers

Getting a 360-Degree View of Your Customers

According to the Digital Marketing Institute, a 360-degree view of the customers is crucial for organizations as it makes the relationship experiential instead of being transactional. It provides a single picture of the journey and experiences of the customers in the company. This is a strategic approach that allows making better decisions to deliver the highest level of satisfaction. In this article, we’ll talk about the ways an organization can get a 360-degree view of its customers.

Use a Customer Data Platform

A customer data platform provides a single unified channel for managing online and offline customer data. The information available in the system is used for creating effective marketing strategies. It aggregates customer data across several touchpoints, including both physical and digital interactions. The platform builds customer profiles, making it possible to achieve a 360-degree view of your target market.

Looking for a customer data platform to help your business achieve a better understanding of the customers? Lytics can extend a helping hand!

Conduct Surveys

To know more about the opinions and experiences of your customers throughout their journeys, it also helps to conduct surveys. A customer satisfaction survey is a valuable tool to gain a better understanding of your market. It is crucial in improving the standards of your products and services, providing the management with ideas on what it can do to improve. It allows customers to express their views. The challenge is to convince customers to take surveys. One solution is to offer incentives, such as freebies or discount coupons to encourage customers to take the survey. It is also important to keep the survey short and relevant.

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Use Social Listening Tools

Social media is an excellent tool to analyze the behaviors and opinions of customers. Social media analytics tools can help to get a 360-degree view of your customers. You don’t need to manually evaluate the interactions of your customers on social media channels. There are free and paid tools that can help to automate such a process. It allows the management to analyze trends and sentiments of the customers. It also analyzes browsing patterns, making it possible to determine potential improvements.

Create Buyer Personas

To truly understand your customers, Neil Patel suggests that you should create robust buyer personas. While demographics are important, they are not enough in creating buyer personas. They will make the persona generic, which results in the failure to have a 360-degree view of the customers. Dig deeper into the preferences of your customers to create better buyer personas. By doing this, you will have a research-backed profile of your customers. It describes your ideal target market. Because of this, you can present yourself better and develop strategies that will help to gain trust and build loyalty.

It is important for an organization to have a 360-degree view of its customers to better understand their needs and wants. With our suggestions above, it is easier to deliver the highest level of customer satisfaction, which can have a positive impact on the profitability of the business.

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