SEO Tips for 2018

SEO Tips for 2018

Hiring services of the best Long Island SEO company is not enough. You need to know the techniques that the company will use to boost the ranking of your website. This is very important because search engine optimization is constantly changing. And, only a website whose optimization is updated according to the latest changes ranks better.

Here are SEO tips that will keep your website at the top of the Google’s search results this year:

Use page speed insights

Search engine optimization is basically a snowball effect. When more people see your content, more people are likely to read and respond to it eventually. Therefore, make sure that your site enables more people to see it and that it has a highly reasonable load time. Loading is essentially a crucial aspect of search engine optimization because it affects the possibility of visitors staying on your site, interacting with you, and sharing your content. Google provides a free tool for analyzing the loading time of a website called Page Speed Insights. Use this too to analyze the load time of your website and boost its capabilities.

Consider the search intent

Conducting keyword research has always been a great SEO tip. And, when conducting keyword research, it’s possible to come across great keywords with high volume. However, a keyword with a high volume doesn’t make a great option always. It’s important to remember three search types on the basis of the intention of the internet users.

These are:

  • Navigation searches
  • Informational searches
  • Buying searches

Most internet users perform these searches with defined intentions. Therefore, to rank for the keywords that bring your business value, target keywords with a relevant intent. For instance, who is likely to search your target keyword when ready to buy your product? Is there a clear way to convert a website visitor into a buyer? Does the keyword have a high volume to compel you to go for it? If you answer no to these questions, then you are targeting the wrong keyword.

Write content that answers questions

Any professional Long Island SEO company will tell you that your content should answer questions of the internet users of this day and age. Don’t write content that tells your audiences what they already know. To enhance the ranking of your website, find the most important and relevant questions that your target audiences could be looking answers for. Create compelling content that answers their questions satisfactorily. That way, your content will be read and shared by more prospects.

Make your website mobile responsive

Many people in the contemporary society use Smartphone to access the internet. In fact, mobile searches account for more than 60% of web searches. Therefore, to boost the ranking of your website, make it accessible and viewable on mobile devices just as it can be accessed and viewed on a desktop or laptop.

Ensure content quality

Quality is the Golden Rule of effective SEO. Essentially, focus on creating content that provides value to your target audiences. Also make sure that your content is relevant and appealing to the people that are actually looking for your products, services, information, or brand. Additionally, include trusted and relevant links in your content.

Generally, these are the best SEO tips that will boost the ranking of your website. Try them out and your website will rank better in the Serps.

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